Whatever it is, a brand must maintain harmony to effectively tell its story.
A brand needs to stay in harmony to tell a story through graphics that connect with its audience. When visuals, messaging, and tone work together, they create a clear and engaging message that grabs attention and builds strong connections.
Branding Elements
In this PDP example, I crafted a layout that aligns with Plank + Beam, the most recent brand I've worked on, by incorporating icons that match those on the website. I opted for the secondary colors, choosing green instead of the primary blue to create a fresh look. I also prioritized typography for readability while ensuring it reflects the brand’s voice.
Educational Infographics
This section showcases some fun illustrations I created to spice up blog content, making them great learning tools. These visuals not only make the brand's message clear but also engage the audience by breaking down complex info in a way that's easy to understand!
